By 2026, AI video is enterprise marketing infrastructure — and the spectacular failure of Sora's consumer app validated the 'humans keep strategy' caveat I built in.
Sora’s consumer flop and enterprise AI video’s quiet takeover are the same story: the model didn’t fail, the go-to-market aimed it at the wrong buyer.
Sora’s consumer flop and enterprise AI video’s quiet takeover are the same story: the model didn’t fail, the go-to-market aimed it at the wrong buyer.